Marketing playbooks for the AI search era
Evergreen, practical guides from the AI-native fractional CMO — AEO, local SEO, CRM and retention, email, reviews and lead generation, written for the 15 industries Fracmo serves.
The Agencies Were Already There: What to Do With the Vendors You Have Been Paying for Years
Almost every fractional CMO walks into a stack of incumbent agencies, freelancers and retainers nobody has reviewed in years. Firing them on day one is the wrong instinct, and so is leaving them alone.
Read the guide → Operating · August 19, 2026The Operating Cadence: What a Week With a Fractional CMO Should Actually Look Like
Two days a month buys you nothing if those days are spent in status meetings. The cadence that makes fractional work function is a specific one, and most engagements never establish it.
Read the guide → Hiring · August 17, 2026How to Interview a Fractional CMO
Most fractional CMO interviews test how well someone talks about marketing. The questions below test whether they have actually run it, and they are uncomfortable on purpose.
Read the guide → Team · August 17, 2026When the Fractional CMO Inherits One Junior Marketer
The most common team a fractional CMO walks into is not an empty one. It is one person, hired two years ago for a different job, now quietly responsible for everything.
Read the guide → Team & Hiring · August 17, 2026Which Marketing Hire to Make First
The first marketing employee is usually hired to do everything, which is why the role so often fails inside a year. How to decide what that person should actually be, and when to hire at all.
Read the guide → B2B Strategy · August 17, 2026Marketing a Purchase That Takes Nine Months to Decide
Long-cycle B2B breaks the standard playbook: campaigns are judged before they could possibly have worked, and the quarter's pipeline was determined three quarters ago. What to measure instead.
Read the guide → Marketing Strategy · August 12, 2026Marketing for a Company Where the Founder Is Still the Sales Team
When every deal closes because the founder was in the room, marketing's job is not lead volume. It is to find out what the founder does and make it repeatable.
Read the guide → Fractional CMO · August 12, 2026How to End a Fractional CMO Engagement Without Losing the Work
Most fractional engagements end informally, and the company loses the reasoning behind every decision. What a proper handoff contains and when to start building it.
Read the guide → Marketing Strategy · August 12, 2026Where the First Marketing Budget Should Actually Go
Most first marketing budgets are spent on channels before the company can tell which channel worked. A sequence that avoids that, and the order it should run in.
Read the guide → Fractional CMO · August 12, 2026Hiring a Fractional CMO When You Have No Marketing Team
A fractional CMO decides what to do. If nobody is available to do it, the engagement stalls. Here is how to structure one when there is no marketing team underneath.
Read the guide → Fractional CMO · August 11, 2026Why Fractional CMO Engagements Fail and How to Prevent It
Most failed fractional CMO engagements break on structure, not talent: no written brief, no decision authority, nobody to implement, and no planned handoff.
Read the guide → Fractional CMO · August 10, 2026How to Measure Whether a Fractional CMO Is Working
Set the scoreboard before the engagement starts: which signals move fast, which move slowly, the process metrics that predict results, and when to call it.
Read the guide → Fractional CMO · August 10, 2026Signs Your Company Is Ready for a Fractional CMO
Readiness is about capacity to absorb senior marketing leadership: the signals that say hire now, the ones that say wait, and what to do in the meantime.
Read the guide → Fractional CMO · August 10, 2026What a Fractional CMO Costs and How Engagements Are Priced
How fractional CMO engagements are priced: the common models, what pushes the number up or down, the costs outside the fee, and how to compare two proposals.
Read the guide → Fractional CMO · August 10, 2026Fractional CMO, Full-Time CMO or Agency — How to Choose
A practical way to choose between a fractional CMO, a full-time CMO and an agency: what each is good at, where each predictably breaks, and how to decide.
Read the guide → Fractional CMO · August 7, 2026What a Fractional CMO Actually Does in the First 90 Days
A concrete week-by-week picture of a fractional CMO engagement: what gets audited, what gets fixed first, what gets measured, and what should already be different by day 90.
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